Perhaps you’re on the heels of a major victory, having just persuaded a big polluter to shut down operations and to clean up the air in your community. Or maybe you’re looking for ways to put on the pressure and use media to help leverage a change in legislation. Whatever your message might be, make sure you get your story straight. You don’t have to be a media maven to get great coverage for your cause. You just have to know what to do when, whom to contact, how to follow-up, and the best ways to communicate your messages. Luckily, we have our very own media maven, MOMS co-founder Kristi Chester Vance, at our disposal to share her tips for taking advantage of our 24/7 media cycle. Check out our video interview here.